Simon W. Cook

AFC WAY | MISSION ​ GROW AND DEVELOP LEADERS THROUGH THE GAME OF SOCCER ON AND OFF THE FIELD. WE BELIEVE SOCCER CAN HAVE A MAJOR POSITIVE IMPACT BY PROMOTING HEALTH, HOLISTIC DEVELOPMENT, SOCIAL INTERACTION, AND COMMUNITY THROUGH A COMPELLING SOCCER EXPERIENCE. INSPIRE - ROLE MODEL AND CREATE A STRUCTURED LEARNING ENVIRONMENT THAT STIMULATES AND INSPIRES THE LOVE OF THE GAME. DEVELOP - COMMITTED TO A PLAYER CENTRIC, HOLISTIC DEVELOPMENT PROCESS THAT FOCUSES ON CONTINUED GROWTH, AND A CONSTANT STRIVE FOR EXCELLENCE. COMPETE - DRIVEN TO IMPROVE. BOLDLY FACE CHALLENGES AND LEAVE IT ALL ON THE FIELD.