Mariana Ferreira Silva

Mariana Ferreira Silva is a highly skilled professional in data strategy and analytics, currently serving as a Data Strategy & Analytics Manager at Mediabrands Brasil since July 2024 and as a Data Analytics Manager at AlmapBBDO since September 2023. Previously, Mariana held the position of Data Planner Manager at Jellyfish Brasil, focusing on campaign performance reporting and metric development. Mariana's extensive background includes roles at Wunderman Thompson in various capacities, from Business Intelligence Coordinator to Analyst, where responsibilities encompassed web analytics, campaign performance tracking, and client reporting. Educationally, Mariana holds a Bachelor's degree in Advertising from Universidade São Judas Tadeu and is completing a postgraduate degree in Digital Marketing Management from FIA Business School.