Carolina Serrano

Carolina Serrano has extensive experience in media and digital content management, currently serving as Gerente de Medios y Contenidos at Alpina since September 2016. In this role, Carolina has held various titles, including Brand & Innovation Manager for Alimentos Culinarios and Brand Manager for Maestría Quesera y Experiencias Premium, focusing on 360 media strategies and brand portfolio planning. Previous roles include Digital Content Manager for L'Oréal at Good Rebels, where Carolina developed digital strategies for luxury and consumer products in Latin America, and Digital Manager for La Riviera S.A.S, driving digital strategies for high-end brands. Carolina's career began in journalism as a reporter at RCN TV and Vanguardia Liberal, transitioning to digital content and social media strategies. Currently pursuing a Master's Degree in Business Analytics & Data Strategy at EAE Business School, Carolina also holds a degree in Social Communication from Universidad Autónoma de Bucaramanga and has completed leadership courses to enhance professional development.