Farzan Sheikh

Senior Product Manager at الرائــــــدة Alraedah

Farzan Sheikh has a diverse work experience spanning over multiple industries. Farzan is currently working at Alraedah as a Product Lead since 2023. Prior to this, they worked at spiderSilk as a Product Lead, where they managed product discovery, competitor research, and devised product strategy. Farzan also launched and scaled their SaaS product for engagement and growth.

Before joining Alraedah, Farzan served as a Senior Product Manager at Careem from 2019 to 2021. During their tenure, they spearheaded the launch of the region's first same-day payouts and increased customer acceptance of digital payments. Farzan also led a cross-functional payouts management product, resulting in improved success and retention rates.

Prior to their role as a Senior Product Manager, Farzan worked as a Product Manager II and a Product Manager at Careem in 2018 and 2017 respectively. At Daraz, they served as a Product Manager from 2014 to 2017, where they set up a new product team across multiple countries, launched payment integrations, and implemented scrum for the development team. Farzan also enhanced Daraz's online payments, leading to higher successful payments and a better user experience.

Farzan's earlier work experience includes roles as an Assistant Manager - Operational Risk and Management Trainee at Standard Chartered Bank, where they conducted process reviews, mapped department documents, and initiated process improvements. Farzan also has experience as a Volunteer/Research Intern at the Reading Room Project and as a Community Manager at The Debating Circuit.

Farzan started their career as a Marketing Intern at TRG - The Resource Group, where they were responsible for managing social media and exploring new ways to meet marketing objectives.

Overall, Farzan Sheikh has demonstrated expertise in product management, strategy development, process improvement, and leadership across various companies and industries.

Farzan Sheikh's education history includes the following:

From 2022 to 2023, Farzan attended Reforge where they studied Product Management.

Between 2009 and 2013, Farzan completed their Bachelor's degree in Business Administration with a specialization in Marketing at the Institute of Business Administration.

From 2007 to 2009, Farzan attended The Lyceum and completed their 'A' Levels in Arts.

Farzan has also pursued additional studies through Coursera in Multi/Interdisciplinary Studies, although the specific dates of participation are not provided.

In terms of additional certifications, Farzan obtained a Certified Scrum Master certification from Scrum Alliance in 2016. They also completed a course titled "Mastering Product Management" at Reforge, although the exact year of completion is not specified.

Links

Timeline

  • Senior Product Manager

    April 1, 2023 - present

  • Product Lead

    May, 2023