Elena Kanarskaya

Elena Kanarskaya is a seasoned marketing professional with extensive experience in brand management and communications in the luxury sector. Currently serving as Senior Brand Manager at Alrosa Company Limited since February 2021, Elena leads brand marketing operations for a multinational jewelry company, managing various online and offline channels including PPC, SEO, email marketing, and social media. Prior to this role, Elena was the Marketing and Communications Manager at IWC Schaffhausen, where responsibilities included planning and implementing trade marketing strategies, optimizing budgets, and collaborating with local media and creative agencies. Elena began their career as an Account Manager at Lancel, focusing on brand-related communications and maintaining brand visibility in accordance with global guidelines. Elena holds two Master's degrees in Business Administration from ICN Business School and Moscow State Institute of International Relations, as well as a Bachelor's degree in International Relations from Moscow State Institute of International Relations.