Mikaela Purcaru

Area Manager at Alshaya Group

Mikaela Purcaru, currently serving as Deputy Retail Director and Area Manager for Romania, Hungary, and Bulgaria at Notino since January 2022, has extensive experience in retail management across various prominent companies. Prior roles include Store Director at M. H. Alshaya Co. for Victoria's Secret and Sales Manager for Marks and Spencer, where responsibilities encompassed developing sales strategies, managing store operations, and ensuring adherence to brand standards. Mikaela has also held managerial positions at Promod, Peek & Cloppenburg, and Peeraj, focusing on brand management, sales maximization, and operational efficiency. With a BA in International Relations from the Academy of Economic Studies, Mikaela's career reflects a strong foundation in retail operations, financial management, and strategic market analysis.

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