João Serra Amaral

João Serra Amaral has extensive work experience in various industries and roles. João is currently a Startup Partner and Mentor, as well as the Chief of Staff at ALTAR.io, where they are responsible for managing business development, strategy, and operationalization of startups. João practices agile Lean Startup methodology across different markets and emphasizes innovation and achieving results. João has expertise in using digital tools such as MVP creation and fast experimentation cycle, Data Analytics, IoT, social intelligence, remote collaboration, and search engine marketing tools.

Prior to their current role, João worked at UNICRE - Instituição Financeira de Crédito S.A. for over 12 years as the Marketing & New Sales Channels Head, Acquiring. João led the Marketing and Business Development Sales teams and managed activities related to Visa, Mastercard, Diners, Discover, Elo, and UnionPay. João also handled client management and business development for specialty merchants, bank branches, and innovative service providers.

Before joining UNICRE, João held various positions in different companies such as Grupo Entreposto, BMW Group Portugal, FCA Fiat Chrysler Automobiles, Ford Motor Company, Católica Lisbon School of Business and Economics, and Accenture. These roles included responsibilities such as senior management, marketing, logistics, and business consulting.

Overall, João Serra Amaral has a diverse background and a strong track record in managing marketing, business development, and strategy across multiple industries.

João Serra Amaral's education history is as follows:

In 1993, João Serra Amaral completed a Graduate Degree in Business Management from Universidade Católica Portuguesa.

In 2015, they attended Católica Lisbon School of Business and Economics and studied Communication, Persuasion, and Negotiation as part of their business management studies.

In 2016, they attended AESE Business School and completed a program in Business to Business Social Selling, focusing on social network sales, digital marketing, and business development.

During the same year, they also attended Católica Lisbon School of Business and Economics and studied Leading and Energizing Teams for Performance, specializing in leadership and team-building.

In 2017, they attended AESE Business School and focused on Digital Business Transformation, with an emphasis on business development and digital innovation.

In 2018, they enrolled in an Advanced Program in Entrepreneurship and Innovation Management at Católica Lisbon School of Business and Economics, specializing in startups, fintech, innovation, and business creation.

From 2019 to 2020, João Serra Amaral participated in The Marketing Seminar, which was Seth Godin's Innovative Marketing Workshop. João obtained a TMS Certificate Granted, demonstrating their expertise in innovative marketing strategies.

In 2020, they also attended altMBA, although the specific degree and field of study are not mentioned.

In summary, João Serra Amaral's education history includes a Graduate Degree in Business Management, various programs and courses related to marketing, business management, entrepreneurship, innovation, leadership, team-building, and digital business transformation.