Lori Nixon

Lori Nixon is a seasoned creative professional with extensive experience in writing and creative direction. Currently serving as Sr. Creative Director at Alteris Group since September 2019, Lori also worked as a freelance writer from 2019 to November 2023, collaborating on projects for various organizations, including agencies, small businesses, and non-profits. Prior to this, Lori spent a decade at GTB as a Senior Writer, focusing on initiatives for major automotive brands such as Ford and Lincoln, among others. Lori's earlier career includes roles at Wunderman and Ogilvy, where a strong emphasis was placed on direct mail and print advertising. Lori commenced a freelance food writing career in 1994, contributing articles to notable publications like The New York Times and The Detroit Free Press. Lori holds a Bachelor of Business Administration in Marketing from the University of Michigan's Stephen M. Ross School of Business.