Ashley Hofman

Ashley Hofman, M.A., currently serves in Direct Marketing & CRM at Alterra Mountain Company, focusing on driving visitation and revenue for the Mammoth Resorts brand. Previous experience includes roles at Havas Edge, where strategic media buying and operations management were key responsibilities, along with client services in DRTV which emphasized multi-channel CRM initiatives. Additionally, Ashley worked as a Regional Sales Representative at Anheuser-Busch, enhancing vendor relationships, and as a Lead Financial Services Adviser at Bridgepoint Education, leading a team and promoting efficiency through training. Ashley Hofman holds a BS in Business Administration with a concentration in Marketing and Management from Kutztown University of Pennsylvania.