Erik Forsell

Erik Forsell is the current Chief Marketing Officer at Alterra Mountain Company. Erik has held this position since October of 2017. Prior to this, they were the Chief Marketing Officer at Mammoth Resorts from August of 2013 to October of 2017. Erik was also the Vice President of Marketing at ASICS America from March of 2011 to August of 2013.

Erik Forsell has a long and successful history in marketing. Erik was awarded for the 2015 Best Overall Marketing Campaign by the National Ski Area Association (NSAA) while they were working at Mammoth Resorts. Erik was also a finalist for the 2015 OBIE Awards - The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising.

At ASICS America, Erik Forsell was responsible for developing and implementing integrated strategic marketing plans. Erik was also responsible for all consumer insights, public relations, website, digital media, social media and events for the Brand. Under their leadership, ASICS lowered its consumer’s age by over five years in only fourteen months due to a refreshed marketing vision and discipline. Erik was also recognized by two highly prestigious awards: the Cannes Lions Festival and One Show Interactive for delivering two of the most innovative digital and outdoor marketing campaigns in 2012, sitting along side brands like General Mills, Volvo & Coca Cola.

-Erik Forsell graduated from the University of San Diego with a B.S. in Business.

-Erik then went on to get their MBA in Marketing from San Diego State University.

-Erik Forsell also attended Jesuit Dallas for part of their education.

Erik Forsell works with Bruce Burton - Chief Technology Officer, Mike Ferguson - Chief Human Resources Officer, and Adam Knox - Chief Financial Officer. Their manager is Jared Smith, President & CEO.