Paula Hansen

Paula Hansen leads the global go-to-market (GTM) organization, including worldwide sales, channels and all industry-specific GTM initiatives.

Hansen has over 25 years of experience leading high-performing teams to deliver sustainable financial growth. As CRO of SAP Customer Experience, which serves more than 10,000 customers across 150 countries, Hansen was responsible for the global sales strategy, GTM operations and customer success. She led a team of over 1,200 to grow the business to $1 billion of annual recurring revenue in 2020, SAP’s fastest growing cloud portfolio. Prior to joining SAP in 2019, Paula served as vice president of Cisco’s Global Enterprise organization, focused on digital transformation enablement for global enterprise customers across a variety of industries.