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Cynthia Boekee

Hospitality Digital Transformation Consultant at Alumni Services

Cynthia Boekee - de Haas is an experienced analytics consultant currently working at Alumni Services since April 2023. Previously, Cynthia served as the Data Analytics & Insights Lead, VP at Credit Suisse from February 2021 to July 2022, where responsibilities included defining data analytics strategies and delivering solutions to enhance revenue, optimize productivity, and mitigate risks. Prior to that, Cynthia held various leadership roles at Sands China, including Vice President of Strategic Analysis & Optimization and Executive Director of Strategic Analysis. Additional roles include AVP of Revenue Management & Analytics at Galaxy Macau, and various revenue management positions at The Langham Hong Kong, The Landmark Mandarin Oriental, Hotel Okura Amsterdam, and Le Meridien Apollo & the Park Hotel. Cynthia began a career in hospitality at Mandarin Oriental Hotel Group in 1998 after earning a Bachelor’s Degree in Sales & Marketing from Hotelschool The Hague in 1998.

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