Pavel Beran

Head Of Marketing Data & Automation at Alza.cz

Pavel Beran has a diverse range of work experience, primarily focused on IT and data-related roles. Pavel is currently the Head of Marketing Data & Automation at Alza.cz a.s, where they oversee three teams and ensures that the marketing department has the necessary data and tools for decision-making. Prior to this role, Pavel worked as an IT Business Partner at the same company, aligning the IT strategy with business goals. Pavel also served as a Business Analyst, leading a scrum team and prioritizing development topics for B2B, EU expansion, and marketing departments.

Before joining Alza.cz, Pavel worked as a Product Project Manager at Inspirum Technologies, managing the in-house e-commerce platform and overseeing project development. Pavel also gained experience as a Web Developer at CZECH NEWS CENTER a.s and SYMBIO Digital, where they focused on web application development and maintenance.

Earlier in their career, Pavel worked as a Web Developer at BluePool s.r.o, where they were the main developer for a web application called sZarukou. Pavel also worked as an IT Resource Pool - Data Analyst at Česká spořitelna, a.s., where they handled reporting for bank branches using SAS and SQL scripts.

Throughout their career, Pavel has demonstrated expertise in IT strategy, project management, data analysis, and web development.

Pavel Beran has a Master's degree in Web and Software Engineering with a specialization in Information Systems and Management from the Czech Technical University in Prague, which they obtained between 2017 and 2019. Prior to that, they completed their Bachelor's degree in Web and Multimedia from the same university between 2013 and 2017. Before entering university, Pavel attended Gymnázium Omská from 2005 to 2013. In terms of additional certifications, Pavel obtained a Demo Bachelor certification from the Enterprise Engineering Institute in January 2018, a Google Digital Garage Certification from Google in August 2017, and an Oracle Database 11g: SQL Fundamentals certification from Oracle.

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