Petra Schönfeldová

Petra Schönfeldová has a diverse work experience with various roles in marketing and business. Petra currently holds the position of Head of Marketing Strategy at Alza.cz since January 2023. Prior to this role, they served as the Strategic Marketing Manager B2C at the same company from January 2022 to January 2023. Petra also worked as the Senior Marketing Campaign Manager at Alza.cz from October to December 2021.

Before joining Alza.cz, Petra was self-employed as a Marketing and Business Consultant from April 2019 to October 2021. Petra also worked as the Portfolio Marketing Director at KetoMix from June 2019 to September 2021.

Their previous roles include Marketing Manager at Mana™ | Food for a better life. from September 2018 to March 2019. Petra also had an extensive tenure at Mars, where they held the positions of Senior Brand/Cat Portfolio Manager in Central Europe from September 2016 to August 2018, Brand/Portfolio Manager from August 2015 to August 2016, and Category Manager from August 2013 to July 2015.

Petra began their career at Tesco Stores CR, a.s. as a Business Research Specialist from May 2010 to July 2012 and later became the Business Strategy Manager from July 2012 to July 2013. Petra also briefly worked as a Conference Coordinator at Marcus Evans in March and April 2010. Prior to that, they served as a Business Development Analyst at Siemens Wind Power from March 2009 to March 2010.

Petra Schönfeldová completed their Bachelor of Arts (Hons) degree in European Business at The University of Huddersfield from 2007 to 2008. Petra then pursued a Master's degree in Innovation Management at Aarhus University from 2008 to 2010. Concurrently, they also pursued their Bachelor's degree in Management and Marketing at Tomas Bata University in Zlín, which they completed from 2008 to 2011. Prior to their Bachelor's degrees, Petra studied Management and Economics with a specialization in Line of Business Economics and Management at Tomas Bata University from 2005 to 2007.