Zuzana Tomková

Zuzana Tomková has a diverse professional background in marketing and online content management. Currently, they work as a Vendor Content & Marketing Manager at Alza.cz a.s., the largest e-commerce company in the Czech Republic. In this role, they lead a team, oversees team performance, onboards new vendors, defines team strategy, and ensures the personal development and wellbeing of team members. Zuzana is also responsible for managing the online marketing and content planning for the LEGO brand.

Previous to their current position, Zuzana worked as a Vendor Online Marketing Teamleader at Alza.cz a.s. Here, they led a team of Marketing & Content Specialists, managed vendor relationships, and was in charge of online marketing and content planning for LEGO. Before that, they were a Vendor Online Marketing Specialist at the same company, where they collaborated directly with vendors to improve traffic, conversion rate, and sales through content management and optimization of media plans and SEO.

Zuzana also gained freelance experience as an Online Marketing Freelancer for a Czech signmaking technologies distributor, where they were responsible for online marketing, branding efforts, and the launch of a new e-commerce solution.

As the Co-Founder and CMO of Midesk, Zuzana worked on developing a market intelligence platform and two-sided marketplace. Zuzana played a significant role in strategic planning, launching a successful Product Hunt campaign, optimizing SEO ranking, and creating relevant content to increase website traffic.

Furthermore, Zuzana worked as a Senior Performance Marketing Consultant at Seznam.cz, a leading Czech Media House. In this role, they provided consultation on digital campaigns and strategies for major clients in the Czech market. Additionally, they conducted workshops to educate and evaluate clients' performance and build relationships. Prior to that, they were a Performance Marketing Consultant at the same company.

Zuzana's career started at Story TLRS, where they worked as a Project Manager, leading website development projects. Zuzana also served as a PPC Specialist, managing display and search campaigns in Google Ads and Sklik.

Finally, Zuzana began their professional journey as a Sales and Marketing Intern at REFO s.r.o., a Czech distributor of signmaking technologies. Zuzana later became a Junior Marketing Manager at the same company, focusing on online marketing, branding, and communication with foreign business partners.

Overall, Zuzana Tomková has a broad range of experience in various marketing roles, including management, content planning, online marketing, and project management.

Zuzana Tomková completed their education in a chronological order. Zuzana first obtained a High School Diploma in Anglo-Czech High School from 2008 to 2012 at Česko-anglické gymnázium v Českých Budějovicích. Zuzana then pursued a Bachelor's degree in Mathematical Methods in Economics from 2012 to 2015 at Prague University of Economics and Business. Subsequently, they pursued their Master's degree in Management of Development Projects from 2015 to 2017 at Czech Technical University in Prague.

In addition to their formal education, Zuzana Tomková has obtained several certifications. Zuzana received a Certificate in ESOL International (Spoken) (Communicator B2) from City & Guilds in April 2012. Moreover, they obtained a Certificate in ESOL International (Reading, Writing, and Listening) (Communicator B2) from City & Guilds in the same month and year. Additionally, they completed a Certificate: Online Marketing Workshops from Click it CZ in November 2014. Most recently, in February 2021, they acquired the Creative Skills for Innovation: Design Thinking certificate from Google.