Maxime Sfaxi

Maxime Sfaxi possesses extensive experience in the sports and retail sectors, currently serving as Responsible for Bike Development at AMAURY MEDIA since April 2023. Previously, Maxime held the position of Advertising Manager at Chlorobike, where commercial development for various cycling publications and events was emphasized. Earlier roles include Director of Concept Store at i-Run, Area Manager for Sneakers and Sportswear at CITADIUM, and a Business Developer at MIRZ • YOGA, focusing on B2B partnerships and customer relations. A substantial tenure at Nike includes managing stores, overseeing teams, and driving sales growth and KPI improvements in multiple capacities. Early career experiences at Evae and Decathlon France further contributed to commercial strategy and customer engagement skills. Maxime is a graduate of the University of Strasbourg with a degree in Management and Marketing of Sport.