Karina Hojda

Marketing Innovation Head | Beyond Beer | RTD Category at Ambev

Karina Hojda is a Marketing Innovation Manager at Ambev, where responsibilities include leading innovation for brands such as Brahma, Budweiser, Spaten, and Skol, along with trade innovation and technology solutions for retailers. With extensive experience in product design and development, Karina has managed multiple teams to enhance in-store experiences and drive traffic through effective online-to-offline (O2O) strategies. Previous roles include a Regional Marketing Intern at Johnson & Johnson, focusing on product innovation, and ownership of an online silver jewelry retail business. Karina's academic background includes a Bachelor's degree in Business Administration from Fundação Getulio Vargas and additional studies at the National University of Singapore.

Location

São Paulo, Brazil

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Ambev

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Ambev SA, formerly Inbev Participacoes Societarias SA, is a Brazil-based company engaged in the brewing sector. The Company produces and sells beer, carbonated soft drinks (CSDs) and other non-alcoholic and non-carbonated (NANC) beverages across the Americas. The Company's activities are divided into three segments: Latin America North, including sell of beer, CSD and NANC drinks in Brazil, as well as operations in Dominican Republic, Saint Vincent, Antigua, Dominica, Guatemala, El Salvador, Nicaragua and Cuba; Latin America South, distributing products in Argentina, Bolivia, Paraguay, Uruguay, Chile, Ecuador, Peru and Colombia, and Canada, represented by Labatt's operations, which comprises sales in Canada. The Company markets products under various brand names, such as Adriatica, Brahma, Leffe, Budweiser, Corona, PepsiCo and Lipton. It is a subsidiary of Interbrew International BV.


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Headquarters

Sao Paulo, Brazil

Employees

10,000+

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