AMC Global
Emily Trentacosta has a strong background in market research and strategy. Emily started their career in 2001 as a Senior Project Director at GfK Custom Research. Emily then joined GlaxoSmithKline Consumer Healthcare in 2006 as a Market Research Manager. In 2008, they moved to CFI Group as a Senior Consultant until 2013. Emily then joined AMC Global (formerly Attitude Measurement Corporation) in 2013 as a Senior Research Manager and worked their way up to become a Research Director, specializing in strategy and insights. Currently, Emily holds the position of Vice President Strategy and Insights at AMC Global, where they lead and provides innovative research-based solutions to CPG and Pharma clients.
Emily Trentacosta has a Bachelor of Arts degree in Psychology and Studio Art from Albion College. Emily also holds a Master of Arts degree in Social Psychology from the University of Delaware.
AMC Global
The team at AMC Global are experts in product launch for our clients. We work closely with clients using innovative tools to uncover insights that feed into successful strategies for products’ long-term success. Our founding research approach is PFU™ (Purchaser Follow-Up). Through PFU, clients work with us to talk to REAL PURCHASERS of new or restaged products immediately following launch. This proprietary tool fills a critical learning gap our clients had in the face of ever-increasing competition in the marketplace. AMC Global operates under the goal of constant innovation of all of our tools—to best serve our clients and mine the right data for product success. Our team’s creative approach to problem-solving has enabled us to develop and earn patents on a number of innovative research solutions. Some of our other proprietary approaches include the LaunchPulse™ suite, where clients can gain view of the launch from all angles—including the purchaser and shopper perspectives—to lead optimization of both brick & mortar and ecommerce strategies. Through our popular PackPulse™ we can help our clients ensure branding, packaging and visual identity systems are fulfilling the role they should have on the shelves. And with our ProductPulse™ tools, we look at each stage of the product development lifecycle using effective research methods to generate insights and actions that maximize business decision-making. You can see all our innovative solutions here: https://amcglobal.com/our-solutions/ Whether a client’s product and/or brand is new to market or well established, our expertise spans the full product lifecycle helping develop, launch and grow successful products in markets across the globe.