Jessie Chiachi Lin

Jessie Chiachi Lin currently serves as the Analytics Manager at Wilson Sporting Goods Co. since May 2024 and holds the position of Global Data Insights & Analytics Manager at Amer Sports from March 2021. Previous experience includes roles such as Senior Analytics Manager at Wpromote and Senior CO/UX Analyst at Performics, where Jessie led analytics initiatives for prominent clients. Educational qualifications include a Master's Degree in Integrated Marketing Communications from Northwestern University and a Bachelor's Degree in English Language and Literature from National Taiwan Normal University. Key competencies encompass MarTech strategy implementation, eCommerce analytics, predictive modeling, and user behavior analysis across various industries.