América Móvil
Liliana De Jesús is an accomplished digital marketing professional with extensive experience in managing and optimizing marketing strategies across various platforms in the telecommunications sector. Currently serving as Head of Digital Marketing for Claro video, Claro música, and Claro Drive at AMCO since March 2016, Liliana has focused on increasing client bases and enhancing digital communication channels. Previously, at América Móvil, Liliana held roles including Gerente de Marketing Digital and Web & Mobile Analytics Lead, where responsibilities included developing commercial strategies, linking analytics tools for campaign optimization, and overseeing product metric projects. Early career positions include SEO Analyst at Young & Rubicam and Subdirector de Contenidos at Konzeppt, where data analysis and campaign management were key. Liliana's career began as Project Manager at Be Studio Mx, emphasizing brand development and web traffic growth. Education from IEBS Biztech School complements Liliana's professional expertise.
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