Patricia Oyama

Patricia Oyama has extensive experience in digital marketing, particularly in leadership roles at Telefônica Brasil, where responsibilities include managing digital media planning teams, overseeing budgets, and evaluating campaign effectiveness across various business objectives. Beginning as a Junior Marketing Analyst at GuiaMais, Patricia developed skills in creating search campaigns and performance analysis, which were further enhanced in subsequent positions at UOL and Catho, focusing on media management and client relations. Patricia holds a Bachelor's degree in Social Communication with a specialization in Journalism from Universidade Anhembi Morumbi and completed a summer course in Marketing at ESPM Escola Superior de Propaganda e Marketing.