Marina Novaes

Marina Novaes has extensive experience in digital marketing, currently serving as Gerente Sr. de Marketing Digital & Sales LATAM at Barry Callebaut Group since October 2021, where responsibility includes overseeing the digital content strategy for various brands in Brazil. Previously, Marina worked as Head of Digital Marketing at Tugarê | CDM São Paulo, leading digital project management and CRM initiatives. Roles at Sallêro involved coordinating digital marketing and CRM efforts across several brands, alongside strategic planning and performance analysis. Earlier positions include Communication Analyst at Beauty Fair and various marketing roles at companies like Takeda, P&G, and Galderma. Marina holds a degree in Comunicação Social, Publicidade e Propaganda from FAAP - Fundação Armando Alvares Penteado, earned from 2011 to 2014.