Brandon Smith

Brandon Smith is a seasoned digital marketing professional with extensive experience in analytics and campaign management. Currently serving as the Sr. Digital Marketing Analytics Manager at the American Cancer Society since July 2020, Brandon previously held the position of President at ATL 5 Points Media Group, LLC, from March 2014 to July 2020. Other notable roles include Customer Lifecycle Team Marketing Manager - Lead at Inxeption and Digital Campaign Performance Analyst at Cox Media Group, where in-depth analysis of advertising portfolios was a primary focus. Brandon's background includes various positions across organizations such as FCA Fiat Chrysler Automobiles, Georgia State University, and 360i, emphasizing skills in SEO, digital marketing, and data analysis. An alumnus of Georgia State University with an MBA in Computer and Information Systems, and Howard University, where a BBA in Marketing was obtained, Brandon is recognized for excellent presentation skills, having been awarded Best Presenter at the National Black MBA Association's Case Competition.