Laura McLane

Laura McLane is an accomplished creative leader with extensive experience in leading diverse teams and managing high-volume creative projects. At The Boston Consulting Group since March 2017, Laura has inspired the North American Design Studios team to transform complex business messages into engaging visual narratives. As VP of Creative, Content & User Experience at the American Cancer Society since January 2015, Laura oversees a substantial in-house agency team while managing over 4,000 creative projects annually. Previous roles include VP Brand & Creative at Red Book Connect, where Laura directed marketing efforts for a cloud-based mobile software company, and VP of Creative and Consumer Strategy at InComm, where Laura led a team in enhancing consumer experiences in the financial services sector. Laura holds an MBA in Marketing from UCF College of Business and a BS in International Business/Marketing from Florida State University.