Lori Rainford

Lori Rainford has extensive experience in marketing and strategic planning, primarily within the publishing and non-profit sectors. Notable roles include Managing Director of Membership & Direct Response Marketing at the American Diabetes Association, where strategic plans for membership development and fundraising were implemented, and Consumer Marketing Consultant at Heart & Soul Magazine, focusing on acquisition and retention strategies. Lori served as Director of Group New Business at the National Geographic Society, overseeing new business acquisition for multiple publications and managing substantial promotional budgets. Earlier positions included Consumer Marketing Director at Commtek Communications and Circulation Director at Emerge Magazine, where marketing strategies and direct mail programs were developed. Lori holds a Bachelor of Arts in Economics from Vassar College.