Lance Simpson

CEO & President at American Direct

Lance Simpson is a seasoned executive with extensive experience in leadership roles across various industries, including industrial distribution, energy, and building materials. Currently serving as CEO at American Direct since July 2023, Lance previously held the position of Chief Operating Officer at Industrial Distribution, managing a multi-branch business with revenues exceeding $400M. Notable prior roles include Chief Operating Officer at The Cook & Boardman Group, LLC, and VP at Crescent Electric Supply Company, where Lance focused on strategic growth and operational excellence. Additionally, Lance has experience in public service as a County Commissioner for Union County, NC, overseeing a large budget and population. Lance's career began in the US Navy, followed by various roles in operations and management at companies such as HD Supply Waterworks and Hughes Supply. Educational credentials include a Bachelor of Science in Business Administration and Management Information Systems from the University of North Carolina at Charlotte and an Associate of Arts from Valencia Community College.

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