Matthew Olson

Head Of Marketing at American Equity

Matthew Olson has a diverse work experience in the marketing and analytics field. Matthew currently works as the Head of Marketing at American Equity since 2023. Prior to this, they held multiple roles at Athene from 2013 to 2023, including Vice President Retail & Institutional Marketing and Vice President, Marketing Data, Insights, and Analytics. At Athene, they oversaw teams, set strategic direction for digital/insurtech/fintech, and managed core platforms like CRM and marketing automation. Before that, Matthew worked at Aviva USA as the Director of Marketing and Consumer Analytics from 2010 to 2013, where they led the creation and direction of Aviva's Predictive Analytics and Campaign Management capabilities. Matthew also worked at The Integer Group as an Analytics Manager from 2008 to 2010, where they developed the analytics function and taught internal training courses. Matthew's earlier experience includes roles at Wells Fargo as a Marketing Database Consultant and Risk Analyst from 2004 to 2008, where they managed marketing models and analysis for the Real Estate portfolio.

Matthew Olson completed their Bachelor of Arts degree in Actuarial Science/Statistics at the University of Northern Iowa. Later, they pursued a Master of Business Administration (MBA) with a focus on Strategy & Finance at the Ivy College of Business, Iowa State University.

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Timeline

  • Head Of Marketing

    July, 2023 - present

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