Tom Kuplic

Senior Product Manager at American Family Insurance

Tom Kuplic is an accomplished professional with extensive experience in product management and digital transformation across various industries. Currently serving as a Senior Product Manager at American Family Insurance, Kuplic leads teams in enhancing a digital sales platform recognized for its excellence. Previous roles include Senior Product Manager at Vermillio, where Kuplic directed the development of a Generative AI platform, and Technology Product Manager at American Family Insurance, overseeing critical CRM initiatives. As Co-Chief Executive Officer at Earthling Interactive, Kuplic shaped market strategies and improved financial performance. Kuplic's earlier career includes founding ETO Consulting and serving in strategic roles at Brandgarten and Lindsay, Stone & Briggs, focusing on branding, digital marketing, and nonprofit communications. Academic credentials include a Ph.D. in Cultural Studies and a BS in German and Global Studies from the University of Wisconsin-Madison.

Location

Madison, United States

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American Family Insurance

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Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. They inspire, protect and restore dreams through our insurance products, exceptional service from their agency owners and employees, community investment and creative partnerships to address societal challenges. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list.


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Employees

5,001-10,000

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