Karime Rahme

Karime Rahme is a Brand Manager at American Foods since April 2024, previously holding the position of Regional Brand & Media Manager at Reebok from June 2020 to November 2023. In that role, Karime developed over 80 product activation strategies for the LATAM region, leading to a 27% increase in market share and a 16% increase in net sales. Additionally, Karime planned and executed more than 100 media campaigns, managing a budget exceeding $3 million, which resulted in a 40% increase in traffic and a 25% increase in ROI. As Regional Retail Communications Manager at Reebok, Karime contributed to the development of retail toolkits for over 30 product launches, ensuring brand consistency across stores and partnerships. Prior experience includes serving as a Regional Client Executive at MOKA, where Karime successfully led the PR launch of the Reebok Women Store in Panama. Educational credentials include a degree in Banking and Finance from Universidad Interamericana de Panamá and additional studies at Cornell University.