Cassandra Schmidt

Cassandra Schmidt is an experienced Ecommerce Merchandising Associate at Mattel, Inc. and American Girl, with a strong focus on product setup, management, and performance analysis. Responsibilities include launching 100-200 new products annually, managing approximately 900 carry-forward items, and conducting competitive research to optimize site performance across multiple product listing pages. Prior to this role, Cassandra served as an Omnichannel Merchandising Coordinator at FULLBEAUTY Brands and held various positions at Macy's, Ann Taylor, and BCBGMAXAZRIAGROUP, showcasing a robust background in merchandising, product management, and cross-functional collaboration. Cassandra holds a Bachelor of Science in Retailing from the University of Wisconsin-Madison.