Marcus Murphree

Marcus Murphree has a range of experience in digital analytics, marketing, and media. Marcus'smost recent role was as a Sr. Associate Director of Analytics Strategy at the American Hospital Association, where they utilized data visualization tools and business intelligence techniques to improve key performance indicators for various business units. Prior to that, they worked as a Conversion Rate Optimization Specialist at GoHealth, where they led marketing analytics tracking and collaborated with the executive team to increase sales conversion and value. Marcus also has experience as a Digital Account Director at Conroy Media, a Digital Marketing Consultant at AlertOps, and a Digital Analytics Consultant at AVMA. Marcus has a strong background in web and digital strategy, having served as a Digital and Web Strategist at the University of Dallas and a Digital Editor and Producer at The Dallas Morning News. Marcus has also worked as a contributing writer for TCU Magazine and as a Digital Media Fellow at the Newspaper Association of America. Overall, Marcus has a diverse skill set in analytics, marketing, and media, with a focus on leveraging data insights to drive business growth.

Marcus Murphree attended Texas Christian University from 2004 to 2008, where they obtained a Bachelor of Science (B.S.) degree in News/Editorial Journalism with a minor in Geology. In terms of certifications, they have completed various courses offered by Google, including Google Analytics IQ, Google Tag Manager Fundamentals, Google AdWords Fundamentals, and Advanced Google Analytics. Marcus has also obtained certifications in Display & Video 360 (Formerly DoubleClick Bid Manager) from Google. Additionally, Marcus has a certification in XSL and OU Campus from OmniUpdate, Inc.