Michael Woods

Michael Woods is a seasoned media professional with extensive experience in integrated paid media and strategic leadership. Currently serving as the Director of Integrated Paid Media at APCO Worldwide since January 2020, Michael leads a team in developing media strategies that maximize ROI across various channels, including linear TV, digital, and programmatic media. Prior to this role, Michael held the position of Integrated Media Director at Audience Partners, managing a $55 million advertising budget and implementing advanced optimization strategies. Michael's earlier experience includes serving as Associate Media Director at ICON International, where oversight of a large team and substantial annual billings was paramount. Michael holds a Bachelor of Science degree in Management Information Systems from Southern Connecticut State University and is a member of the American Marketing Association—Washington, DC.