Judith L. Goldstein

Svp, Public Relations | Communications | Planning at American Student Assistance

Judith L. Goldstein has extensive work experience in various marketing, communications, and strategic planning roles. Judith L. currently holds the position of SVP, Public Relations, Communications, and Planning at American Student Assistance since February 2021. Before that, they were the VP of Strategic Planning & Partnerships at the same company since January 2020.

Prior to their current role, Goldstein worked as the SVP of Marketing for three business units at MSI Information Services, where they led a digital transformation and implemented customer-centric marketing strategies in the K-12 school and public library markets from 2017 to 2019.

Judith L. also held various roles at Pearson North America, including VP of Marketing Communications and Brand for K20 Education from 2013 to 2017, and VP of Operations and Partnership Management for K-12 Education from 2006 to 2014. At Pearson, they focused on driving revenue, managing projects, and leading operational planning efforts.

Earlier in their career, Goldstein worked at Pearson as an Executive Director for Digital Marketing and Technology Web Marketing for K-12 Education, where they modernized the eCommerce approach, redesigned websites, and improved technology sales strategies. Judith L. also served as the Director of Sales Support and General Manager for Advertising & Promotion Manager at Pearson.

Prior to their roles at Pearson, Goldstein was a Marketing Manager at Troll Associates and an Advertising Promotion Manager at Silver Burdett Press | Simon & Schuster Children's Book Division. Judith L. began their career as a Senior PR Account Executive at SAVVY Management Public Relations.

Judith L. Goldstein earned a Bachelor of Arts degree in Journalism, Advertising & Graphic Design from Penn State University between 1980 and 1983. In 2010, they obtained a certification in Prosci Change Management and Train-the-Trainer from Colorado State University. During the same year, they also received a certification in Prosci Change Management Practitioner from Colorado State University. Additionally, they have obtained several additional certifications including an Innovation Certificate from ASU GSV Summit in 2020, attended the Cite 2016 conference by Pearson, and holds FEMA certifications in ICS-100 and ICS-200.

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