Patrick Portela

Patrick Portela is a Marketing Manager at americanas s.a. since December 2020, focusing on the development and restructuring of Growth and Media areas, along with optimizing marketing investment allocation. Prior experiences include roles as a Marketing Coordinator at americanas s.a., where Patrick led a multidisciplinary team and managed media projects for efficiency, and as a Senior Marketing Analyst at B2W Digital, driving omnichannel initiatives. Patrick's career began with a trainee position at B2W Digital and an internship at L'Oréal, where market analysis and budget management were key responsibilities. Additionally, Patrick held project management positions at ESPM Jr., overseeing projects and ensuring quality and timelines. Patrick holds a degree in Social Communication with a specialization in Advertising and Propaganda from ESPM Escola Superior de Propaganda e Marketing.