Paul A. Cuevas

Paul A. Cuevas is an accomplished business owner and marketing professional with extensive experience in the swimming pool and finance industries. Since September 2017, Cuevas has led ASP – America’s Swimming Pool Company in Baton Rouge, introducing innovative pool maintenance services with a focus on customer satisfaction and budget-friendly solutions. Prior roles include positions such as National Product Strategy and Marketing Director at Crescent Bank & Trust, Chief Operating Officer at The Rafael Financial Group, and Director of Automotive Finance at J D Power and Associates. Cuevas has a strong background in risk management, credit strategy, and operational leadership, demonstrated through notable achievements in portfolio growth and profitability across various organizations. Cuevas holds a Bachelor of Science degree in Industrial Management from Southeastern Louisiana University.