Barry McGeough

Barry McGeough is an accomplished executive in applied product and digital innovation, currently serving as Group Vice President of Innovation at AmeriCo. Group since November 2023. Previously, McGeough held the position of Global Vice President of Product + Digital Innovation at Wolverine Worldwide from May 2020 to May 2023, focusing on sustainable business transformations and consumer-first digital solutions. Earlier roles include Director of Strategic Partnerships at Google ATAP, where responsibilities included advancing connected apparel technologies, and Group Vice President at PVH Corp., where McGeough founded Innovation Next. Additional experience encompasses leadership roles at Pentland PLC with Berghaus and at The North Face, contributing to the development of award-winning outdoor products. McGeough's educational background includes studies at the University of Southern California.