Jelena Mirkovic is an experienced marketing professional currently serving as the Head of Marketing at AMF since September 2018. With a strong background in marketing and communication, Jelena previously held the position of Marketing Director at Svenska Brasserier and Head of Marketing Communication at Alecta, where responsibilities included brand development, advertising, media buying, and digital marketing. Jelena's career also includes roles as Group Manager Communication and Intranet Manager, as well as web editing for SVT's children's program REA. Educational qualifications include a Bachelor of Science in Journalism and Multimedia from Södertörn University, along with further studies in marketing, communication, and sustainability. Jelena has actively engaged in continuous professional development through various seminars and certifications.