Bastiaan de Goei

Bastiaan de Goei serves as the Head of Marketing at Orb since October 2024, driving marketing and go-to-market strategies for SaaS and AI companies. Prior to this, Bastiaan held the position of Director of Vertical, Product & Growth Marketing at Instabase from July 2021 to October 2024, leading the development of a successful Insurance vertical. At AXA from November 2011 to July 2021, Bastiaan advanced through various roles, culminating in Head of Digital Growth, Marketing & Strategy US, significantly enhancing brand value and spearheading major initiatives. Additional experience includes an Associate role at Doughty Hanson and a Strategy Consultant role at L.E.K. Consulting, complemented by an academic background with a PhD from Cambridge Judge Business School and other degrees from prestigious institutions.