Bojan Ljepoja has extensive experience in the pharmaceutical and medical communications sectors, currently serving as the Head of Innovation & Omnichannel at Amgen since March 2014, where strategic leadership and excellence in customer engagement are emphasized. Previously, Bojan held roles in Medical Communications and led various regional and global projects within the Oncology field. Freelance work as a Contractor in Medical Communications involved significant project management and digital communications achievements, including the development of a German HCP-Platform. Bojan pursued a PhD as a Research Fellow at Ludwig-Maximilians-Universität München, focusing on cancer treatment challenges, after completing a Master of Science and Bachelor of Science in Pharmaceutical Sciences at the same institution. Early experience included roles in medical information at Amgen and assistance in management at a start-up, gaining valuable insights into marketing strategies and business economics.