Kate Heekyung Moon

Kate HeeKyung Moon has extensive experience in brand strategy and marketing, currently serving as 부장 in the Brand Strategy Team within the Global Marketing Strategy Division at AMOREPACIFIC since November 2015. Prior work includes a role as Project Manager at Hankook Research Co. from July 2013 to October 2015, focusing on financial research. Kate also worked at 닐슨컴퍼니코리아 from January 2010 to June 2013, contributing to various studies such as brand equity, consumer usage and attitudes, communication concepts, new product development, and store competitiveness. Academic credentials include a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Ewha Womans University, obtained in 2009.