May Samson

May S. is an accomplished marketing and brand management professional with extensive experience in the beauty and consumer goods sectors. Currently serving as Brand General Manager for AMOREPACIFIC since May 2022, May S. leads sales and marketing operations for LANEIGE Philippines. Previous roles include founding MIRTH&YIFT and holding key positions at FOREO, REX Book Store, Burt's Bees, Tupperware Brands, The Estée Lauder Companies, and Amway, where May S. played pivotal roles in brand strategy, marketing communications, and product launches, receiving multiple industry awards. May S. holds a BA in Speech Communication from the University of the Philippines Diliman and is pursuing a Master's degree in Development Communication at the University of the Philippines Open University.