Phương Nguyễn

Phương Nguyễn is a seasoned marketing professional with significant experience in trade and digital marketing. Currently serving as a Senior Trade Marketing Executive at AMOREPACIFIC since March 2023, Phương is responsible for managing Trade Marketing for the INNISFREE Division, developing route-to-market strategies across 200+ stores and fostering relationships with key customers. Prior experience includes a role as Senior Marketing Executive at VNG Corporation, where a successful Integrated UGC Program was launched to enhance community engagement, and as a Senior Marketing Associate at Shopee, focusing on campaign planning and Shopee Ads management. Phương holds a Bachelor's degree in Marketing from the University of Economics Ho Chi Minh City, obtained in 2019.