Samantha Thu

Samantha Thu is a seasoned media professional with extensive experience in strategic media planning and implementation. Currently serving as Vice President of Media at Amp, Samantha manages a team responsible for over $88M in annual media investments across 20 accounts. Previous roles include Group Media Director and Media Director, where Samantha oversaw multi-channel media strategies for notable clients such as Waymo and G-Star RAW, and cultivated team development across various media disciplines. Earlier career highlights include positions at Trilia Media, Boathouse, and Citizens Bank, among others, showcasing a strong foundation in digital media strategy, budget management, and cross-agency collaboration. Samantha holds a degree in Business Management with a focus on Marketing from Babson College.