Paulo Carvalho

Paulo Carvalho has a strong background in growth marketing and media management. Paulo is currently working as the Head of Growth at AMPFY. Prior to this, they served as the Growth Marketing Manager at Descomplica, where they were responsible for planning, executing, and reporting on media campaigns. Paulo also played a key role in developing conversion-leverage initiatives to improve conversion rates. Before that, Paulo worked as the Head of Performance at Isobar, where they managed performance campaigns for Chevrolet in Brazil and focused on monetizing leads and contacts. Paulo has also held positions such as Media Manager at AMPFY, where they managed online and offline performance campaigns for clients, and Head and Associate at MariaSãoPaulo, where they developed a new team and maintained a relationship with clients. Paulo has experience in data analysis, as seen in their role as Media Director and Associate at MariaSãoPaulo, where they helped create Maria Dados, a separate business unit focused on data acquisition and management. Paulo began their career as a Marketing Intern at Grupo Abril and has held various roles in media analysis and coordination at companies like VML and Isobar. Overall, Paulo has a diverse range of experience in growth marketing, media management, and data analysis.

Paulo Carvalho completed their education history with various qualifications. In 2010, they obtained a degree in Social Communication from Faculdade Cásper Líbero. Paulo then pursued a Postgraduate Degree in Digital Media from Centro Universitário Senac, which they completed in 2015. Paulo further enhanced their skills by attending a Post-Graduate Course in Statistics, Data Analysis, and Artificial Intelligence at FIA Business School from 2020 to 2021. In 2022, they enrolled in Reforge for an Advanced Growth Strategy program focused on Growth Marketing. Additionally, Paulo also acquired language proficiency through their studies at Aliança Francesa from 2006 to 2011 and Cultura Inglesa from 1999 to 2011.