Rich is UCSB’s former Chair of the Department of Psychological & Brain Sciences. For fifteen years, Educational Psychology ranked him the “most productive educational psychologist in the world.” His research interests are in applying the science of learning to education, with current projects on multimedia learning, computer-supported learning, and computer games for learning. His research is at the intersection of cognition, instruction, and technology, with a focus on how to help people learn in ways so they can transfer what they have learned to new situations.