Chiara Fracassi

Chiara Fracassi has extensive experience in marketing and brand management. Chiara currently works as the Senior Marketing Director for Amplifon, where they are responsible for brand development, customer experience design, and product innovation. Before joining Amplifon, they worked at Procter & Gamble in various marketing roles, including Marketing Director for Global Fabric Care and Marketing Manager for Fabric Care in Italy. Chiara also has experience in brand management at linkem and has served as a contributing professor at Bocconi University, where they developed business cases and skills seminars for students.

Chiara Fracassi completed a Master's degree in Marketing, Trade Marketing, and Communications from Master Marketing, Trade Marketing and Communication Publitalia'80 in 2006. Prior to that, they obtained a Bachelor's degree in Marketing/Business Administration from Luiss Business School between 1998 and 2002. In addition, they participated in an Erasmus exchange project at City, University of London in 2000-2001, studying Business Administration and Marketing.