Amplify
Sophie Lake has a diverse and extensive work experience in the advertising industry. Sophie started their career in 2010 as a New Business Assistant at Lean Mean Fighting Machine. From there, they moved on to VCCP in 2012, where they worked as an Account Executive and later as an Account Manager until 2014. Sophie then joined Wieden + Kennedy as an Account Manager, a role they held until 2018. In 2018, they joined Grey London as an Account Director and later became a Business Director. Their most recent position was at Amplify, where they worked as a Business Director before being promoted to Group Business Director in 2023.
Sophie Lake has a Bachelor of Science degree in Geography from the University of Nottingham.
Amplify
Amplify is a global creative agency, specialising in culture and experiences. Named both ‘Brand Experience Agency of the Decade’ and 'Global Experience Agency of the Year', Amplify works with some of the world’s most forward-thinking and progressive brands including; adidas, Airbnb, Google, Netflix, Pinterest, PlayStation, Porsche and Spotify, creating campaigns and experiences that join the dots between people, brands and culture. The agency is also the creative mind behind Young Blood, a research platform focused on modern youth culture and worldbuilding, a brand and culture platform that explores how brand building is evolving. Headquartered in London but operating all over the globe, Amplify also has hubs in LA, New York, Paris and Sydney. Our Philosophy We join the dots between people, brands + culture. Amplify create big ideas, campaigns, experiences and platforms designed to be amplified at every touchpoint and across the entire marketing mix. We are a 'home for creative people and clients' on a shared mission to join 'the dots between people, brands and culture'. We know we have two clients, both the brands that give us the killer briefs and the often hard-to-reach audiences they're trying to engage. Through our campaigns, we find cultural spaces where a brand and audience can come together to create conversation, community and culture - building loyalty and long-term relationships. See examples of our client work here: www.weareamplify.com/work/global Watch our worldbuilding film here: /www.weareamplify.com/worldbuilding/all Find out more about our Young Blood research here: www.weareamplify.com/young-blood/all If you like our way of thinking then please get in touch: hello@weareamplify.com