Lara Vainer Schucman

Lara Vainer Schucman is a seasoned professional in healthcare research and marketing strategy, currently serving as the Director of Research for LATAM at Amplinate since September 2022. As the Founder of LV Pesquisa since January 2009, Lara has built a significant research framework. Previously, Lara held the position of Senior Moderator and Analyst at Exafield Brazil from July 2012 to August 2022, specializing in qualitative healthcare research. Additional experience includes freelance moderation at IMS Health and a Marketing Strategist role at Gymglish. From January 2007 to December 2012, Lara co-founded TWRAmericas, taking on roles as Owner, Moderator, and Project Manager. An academic background includes research at the Universidade Federal de Santa Catarina, where funding from the CNPQ supported studies in social psychology, focusing on health, body image, and aging. Lara holds a bachelor's degree in psychology and a postgraduate degree in Systemic Therapy.