Keren Toledano

Keren Toledano has a strong background in user experience (UX) research and strategy. Keren began their career as a Digital Experience Intern at 20x200 | Jen Bekman Projects in 2010. Keren then worked as a Digital Associate at the Museum of Arts and Design, where they focused on website maintenance and strategy. Keren went on to serve as the Digital Experience Manager at Birthright Israel Foundation, overseeing digital communication, donations, and marketing efforts. Keren later worked at Brooklyn Digital Foundry as a Digital Strategist and Senior Strategist, working with a variety of clients and utilizing qualitative research to understand user needs. From 2018 to 2020, Keren worked at Think Company as a Design Lead, leading cross-functional teams in product design and strategy. Keren then joined Shopify as a Staff Product Researcher, later transitioning to Senior Product Researcher and Senior User Experience Researcher. In these roles, Keren conducted research to drive product development and refinement for Shopify's messaging and retail products. Prior to their current role at Amtrak as a Principal Experience Researcher, Keren worked as a Design Research and UX Strategy Consultant at Berya, where they led projects and teams in experience research and strategy work. In summary, Keren Toledano has a diverse range of experience in UX research and strategy, spanning various industries and roles.

Keren Toledano has a Master of Arts degree in Arts Administration from Columbia University, which was obtained from 2009 to 2011. Keren also has a Bachelor of Arts degree in American Studies from The George Washington University, achieved from 2005 to 2009. In addition to their formal education, Keren has obtained several certifications in various fields such as design thinking, user experience (UX) research, business essentials for designers, predictive analytics and data mining, human-computer interaction, AdWords fundamentals, and mobile app analytics fundamentals. These certifications were obtained from institutions such as LinkedIn, Designer Fund, Lynda.com, University of California San Diego, and Google between the years 2014 and 2023.