Analytic Edge
Vijay Ramaswamy serves as the Senior Vice President at Analytic Edge, a C5i company, since July 2024, and has been the Managing Partner at Analytic Edge Pvt. Ltd. since July 2013. With a focus on delivering advanced analytics and technology-driven business solutions, Analytic Edge aims to address client challenges through cost-efficient methodologies. Prior to these roles, Vijay Ramaswamy was a Business Design Consultant at IBM DemandTec Solutions from October 2010 to July 2013, where responsibilities included establishing an offshore analytics team in Bangalore. Previous experience also includes a managerial position in analytics at Symphony Marketing Solutions and a role as a Statistical Analyst at Novartis. Vijay Ramaswamy holds a PG in Business Management from XLRI Jamshedpur and an M.Sc. in Statistics from the University of Mumbai.
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Analytic Edge
ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness. We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights” We have offices in Singapore, US, Switzerland and India WHY ANALYTIC EDGE? 1. Deep Expertise – Management team has extensive experience in marketing analytics with deep technical & business expertise. 2. Speed to Insight – We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients. 3. Cost-efficiency – The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics. 4. No black boxes – We provide clients with full access to our cloud-based platform where statistical models and data transformation assumptions are open for inspection, discussion and debate. 5. Flexibility – Our platform can be customized to adopt client-preferred methodologies and best practices. We also have flexible engagement models – project-based, resource-based and subscription-based. 6. Global Footprint – We have a presence in all Regions through our own offices and channel partners which enables us to provide client service support in most markets. 7. Ability to Scale Rapidly – We can scale rapidly since we leverage technology and we have access to a large talent pool of analytics resources. Industry Experience Consumer Goods Retail Quick Serve Restaurants E-Commerce Telecom Pharmaceuticals Financial Services Leisure & Hospitality We believe in fostering partnerships with other like-minded companies to provide our clients one-stop solutions for their business challenges. Contact us at info@analytic-edge.com to learn more.